Work
Case · Zero to Live · Germany

insha

Europe’s first interest free, digital only bank.

300%+user growth through 2020
65,000+users in Germany
6 monthsto live
insha banking
insha bank
Where they were stuck

Albaraka Türk wanted to serve Europe’s Muslim community.

All it had was the intention. No product, no infrastructure, no European partner and no local trust.

What we did
  • Defined what the product was and who would pay for it, before any code was written.
  • Chose and negotiated the BaaS and card partners, and put the product under a BaFin licensed institution.
  • Designed the whole digital experience, including an account people could open on their phone in one sitting, with no paperwork.
  • Built growth on the ground, because a bank nobody has heard of can’t buy trust with ads.
What happened

It went live in Germany, on solarisBank with a Mastercard debit card.

Europe’s first interest free digital only bank. It went live six months after we started. Users grew more than 300% through 2020 to over 65,000.

Sources · FinTech Futures, Finextra, EU-Startups
Next caseRUUT
Next step

Step nine is live.

  1. 01A free 30 minute call.
  2. 02A written proposal, with the price.