Case study
insha
Europe's first interest free, digital only bank, built from an intention with no proposition, no infrastructure and no European partner.
insha
Europe's first interest free, digital only banking
The problem
Albaraka Türk wanted Europe's Muslim community. What existed was an intention. No proposition, no infrastructure, no European partner, no local trust, and a brand that meant something in Türkiye and nothing in Germany.
What I did
Proposition. Defined what the product actually was and who would pay for it, before a line of code was written.
Partner. Selected and negotiated the BaaS and card partners from zero, and put the product under a BaFin licensed institution.
Experience. Designed and ran the end to end digital experience, including account opening a customer could complete on a phone in one sitting.
Expansion and growth. Built the growth engine and took it to the ground, because a bank nobody has heard of cannot buy trust with advertising.
What was delivered
Europe's first interest free digital only bank, live in Germany, on solarisBank infrastructure with a Mastercard debit card. Users grew more than 300% through 2020 to over 40,000 in Germany, and the company raised €2.5 million to expand across Europe.
Proposition · Partner Selection · Experience · Expansion
In your team until it's live.
Not a report, not a retainer, not a subcontractor in the middle. I come in at the decision and I leave when customers are using it. The first call is free. Tell me where things stand and we will see together whether I can help. If I cannot, you will still leave with two or three things worth doing.