The Last Day · Nº 05 · Xinja Bank · Australia

Everyone wanted to save here.

It raised 100 million dollars in 19 days, almost a whole year's target. 464 days after its full banking licence, it stopped being a bank.

In this story, you sit at the table. At four critical moments the last word is yours. Decide first, then we look at what happened together.

Let's begin

Chapter 1 · Before Day 0 · 2017 to 2019

Customers become owners

In 2017 former NAB executive Eric Wilson sets out to build Australia's first independent bank that lives only on the phone. He calls it Xinja. It comes from ninja; the team liked Money Ninja but wanted a name starting with X.1,2

In January 2018 Xinja becomes the first company in Australia to raise money through retail equity crowdfunding. 500,000 dollars arrive in the first 18 hours. More than 1,200 people buy in at 1.25 dollars a share, and a year later 1,500 more join. All amounts in this story are Australian dollars.3,4,5

In March 2018 the first product ships: a prepaid card and an app, which need no banking licence. A credit licence came in February, and Iress was picked to process home loans. In December APRA grants a restricted banking licence. By then there are 22,000 customers.6,8,9

Xinja app welcome screen inviting people to join the waitlist
"Welcome to Xinja Bank!" The waitlist before the bank.Xinja's App Store listing, May 2020, via the Wayback Machine

It's 2018 · Your call

You have a card people love, a waitlist, a credit licence and customers who own a piece of you. The full licence is coming. Which product opens the bank?

What Xinja did

C first, then A right after. B was left for later.

It opened everyday accounts in September 2019, and the savings account came four months later. Lending was planned for the first quarter of 2020.11

Chapter 2 · Bonus · 2018 to 2020

The idea book

Remembering Xinja only for its interest rate would be unfair. The team kept trying new things in banking, and it shipped a good number of them.

A card that glows in the dark. Wilson first thought it was a gimmick. The idea came from women customers who kept grabbing the wrong card from a dark bag at night. Shipped.7

A box that sticks its tongue out. The debit card arrives sticking out of a Xinja character's mouth, with stickers, coasters and sticky notes for setting savings goals. Shipped.12

Xinja.Me. You share a link and a friend tops up your card instantly; splitting a bill works from the same place. Shipped.13

No credit cards. Banks only make money on them, Wilson said, when customers make poor decisions. Promise kept: Xinja never issued one.11

A home loan rate made for you. A rate worked out from your own data instead of one rate for everyone, and loyal customers would never end up paying more. Stayed on paper, because lending never opened.15

A marketplace inside the app. Other companies' products were going to be sold through Xinja. Also stayed on paper.14

Chapter 3 · Day 000 · 9 September 2019

A real bank

APRA grants Xinja a full banking licence, without restrictions. The same day, everyday accounts open for the first customers.10,11

28,000 people have signed up, 12,000 prepaid cards are out and there are around 65 permanent staff. The plan is on the record: a savings account called Stash first, lending in the first quarter of 2020.11

Xinja app bank account screen with the pink card and recent transactions
The bank account and the pink card. Everyday banking, on the phone only.Xinja's App Store listing, May 2020, via the Wayback Machine

Chapter 4 · Day 128 · 15 January 2020

Stash

Stash goes live. 2.25 percent on every dollar up to 245,000. No conditions, no intro period, no minimum. The big banks are cutting their rates at the same time.17

30 million dollars arrive in seven days, 100 million in 19. In Wilson's own words, the plan was about 120 million for the whole year.18,19

More than half the money comes from the big four banks. The average Stash holds 11,500 dollars.17

Day 147 · Your call

Money is arriving six times faster than planned. Every dollar costs you 2.25 percent, and lending isn't there yet. What do you do this week?

What happened

The door stayed open for seven weeks.

Stash collected around 400 million dollars in eight weeks. Then March came, and the market made the call.20

Chapter 5 · Day 178 to 197

Like toilet paper

On 3 March 2020 the Reserve Bank cuts the cash rate to 0.50 percent. Two days later Xinja keeps Stash at 2.25 for existing customers and stops opening new Stash accounts.21,22

Wilson explains it on the blog with the pandemic's empty shelves: just as the supermarkets ran out of toilet paper, Xinja has run out of Stash accounts. No new accounts, no new cost. On 19 March the rate drops to 0.25 percent.21,23

On 24 March comes the big news: Dubai's World Investments will invest 433 million dollars over two years, 160 million of it right away once approvals arrive. Lending will open within the year.20

Chapter 6 · Day 245 to 316

Shares before loans

On 11 May Stash drops to 1.8 percent. Xinja tells customers it was probably the only bank still paying 2.25 after two cuts, but a variable rate can't hold that forever.24

By May there are more than 47,000 accounts and over 500 million in deposits. Still no lending.25

On 21 July a new product is announced: Dabble. US shares inside the app, 8 dollars a month for unlimited trades, slices of a share from 1 dollar. It is due at the end of August. In September it is ready and waiting for APRA to sign off.26,27

Your call

Deposits cost you every day, lending isn't ready, and the team has a second product almost built. What gets the next three months?

What happened

B was built first, A came last.

Dabble still hadn't launched by mid November. The lending pilot with staff started at the end of October.28,31

Chapter 7 · Day 421 · 3 November 2020

The auditor's note

The accounts for the year to June are out. 55 million was raised that year, yet the loss is 36 million dollars, leaving about 25 million in net assets. The auditor, PwC, writes that Xinja is highly dependent on new capital and that there is material uncertainty about whether it can continue.28,29

Wilson says the Dubai investor was hit hard by COVID and its checks were delayed; four Xinja staff are in Dubai working on it. Lending is now live in production, with staff testing it.28

On 23 November the interest cap on Stash drops from 150,000 to 50,000 dollars, and the rate is already 1.5 percent. The money from Dubai never arrives before the end.30,32

Chapter 8 · Day 464 · 16 December 2020

Stopping being a bank

Wednesday morning. Xinja announces it will close the bank account, Stash and every service around them, and hand back its licence. In its own words, it is effectively stopping being a bank.33

The reason given: a year marked by COVID and an ever harder environment for raising capital. Wilson thanks customers for opening an account in the first place and says he is gutted not to carry on.33,25

The dates are clear. Stash stopped earning interest on 14 December and closes on 23 December. Empty accounts close from 30 December, and the cards stop on 15 January.33

Xinja website notice: Xinja has decided to exit banking business and return its ADI licence
The notice on xinja.com.au, December 2020.xinja.com.au, December 2020, via the Wayback Machine

Your call

The decision is made. Around 38,000 people keep savings and everyday money here, and Stash closes in a week. What do you give them?

What Xinja did

A, with a small B at the very end.

By 19 January 2021, 99.97 percent of 252 million dollars was back with 37,884 customers. For the last 65,000 dollars nobody had claimed, an account was opened for each customer at NAB.34

Last day · 16 December 2020

What was left

Xinja stopped being a bank, and three things were left.

  1. 1The money went home.Five weeks after the announcement almost every dollar was back with its owner; the rest waits at NAB.
  2. 2The company stayed, the bank didn't.Xinja said it would carry on as a fintech and focus on Dabble.
  3. 3The crowd owners.More than 2,700 people bought shares in the two crowdfunding rounds. Their shares now sit in a company that is no longer a bank.

fspark9 note

Looking at Xinja, one question stays with us: when people queued up to bring their money in, was it clear where that money would go to work?

Banking rests on something old and simple. You gather money at a fair cost, lend it to the right people, and the gap between the two keeps you alive. Xinja did the first half better than anyone. The second half never came. Without a balance between deposits and loans, every new dollar made the bill bigger. The spell of fast growth hid that for a while; 100 million in 19 days looked like a win.

Looking from the outside is always easier. What came out later also suggests the problems were not only on the strategy table; we won't go into those here. But this story throws a hard truth in our faces: however loved the app is, a bank only lives as long as it can put the money it gathers to work in the right place.

Last day · 16 December 2020

Wednesday. The app still opens, the glowing cards still work. Stash has stopped earning. But now everyone knows. The clock stops at 464.

One last question

It's September 2019 and the full licence is in your hand. What's your plan for the first year?

28,000 people are waiting, the bank runs in the cloud and you hold a credit licence.

This story is built from public sources

  1. FinTech Futures, Xinja drops ninja mode, 2017
  2. FinTech Futures, interview with Eric Wilson, May 2018
  3. SmartCompany, first equity crowdfunding raises 500,000 in 18 hours, 16 January 2018
  4. Equitise, Xinja crowdfund case study
  5. Retail Banker International, Xinja capital raise, March 2020
  6. Canstar, Xinja launches its prepaid card, 20 March 2018
  7. Tier One People, interview with Eric Wilson, June 2018
  8. FinTech Futures, Xinja still tapping Iress for home loans, 28 August 2018
  9. FinTech Futures, Xinja gets a restricted licence, December 2018
  10. APRA, licence granted to Xinja Bank, 9 September 2019
  11. Startup Daily, Xinja launches app accounts, September 2019
  12. Good Design Australia, Xinja debit card and welcome pack
  13. Travel with Bender, Xinja card review
  14. FinTech Futures, Xinja launches card and app, 2018
  15. The Adviser, new bank outlines support of broker channel, September 2019
  16. Xinja, submission to the Senate Select Committee on Financial Technology, 2019
  17. Australian Fintech, Xinja release on 100 million in deposits, February 2020
  18. Retail Banker International, 30 million in the first 7 days, January 2020
  19. FinTech Futures, 100 million in deposits after 19 days, February 2020
  20. Startup Daily, 433 million from World Investments, March 2020
  21. Xinja blog, why we paused new Stash accounts, 5 March 2020
  22. Broker Daily, Xinja suspends uptake of savings product, 9 March 2020
  23. FinTech Futures, Xinja and its interest rates, December 2020
  24. Savings.com.au, Stash rate cut to 1.80%, 7 May 2020
  25. Reuters via Nasdaq, Xinja to give up banking licence, 16 December 2020
  26. Savings.com.au, Dabble announced, 21 July 2020
  27. Banking Day, Xinja waits on APRA for Dabble, September 2020
  28. Crowdfund Insider, Xinja's auditor and the Dubai investment, 3 November 2020
  29. Startup Daily, Xinja is shutting down, December 2020
  30. Savings.com.au, interest cap cut to 50,000, 16 November 2020
  31. ACS Information Age, Xinja winds up operations, December 2020
  32. Kapronasia, Xinja reaches the end of the line, December 2020
  33. Savings.com.au, Xinja to hand back its licence, 16 December 2020
  34. Savings.com.au, all customer deposits returned, 19 January 2021

If you spot a mistake, write to info@fspark9.com and we will correct it with a note.

Next step

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  2. 02A written proposal, with the price.